Founder: Patrick Barrett
Headquarters: Melbourne, Australia
Business: Digital Marketing Solutions
Placing marketing content directly into consumers' calendars, ECAL offers an effective and original solution for savvy digital marketers. After winning ‘The Big Pitch’, ECAL secured $2M of investment which is being used to expand its stateside operations, underpinning existing relationships with the biggest sports leagues and teams in the US. The development of a new SaaS (Software as a Service) solution is also being supported by the funds, while the company continues to refine its existing product's offering for clients outside of sport. The injection of both funds and support is intended to promote rapid, strategic growth.
“We’ve got the platform, we’ve got the customer base, we’ve got the interest – we can now scale up the business. The capital will enable us to expand our geographic footprint, to service new markets, and to develop our product further. The mentoring will be very valuable, particularly with the support of Larry and his expertise in building brands and successful commercial models.”